Canadian media firm NorthStar Gaming Incorporated has announced its entry into the newly-regulated iGaming market of Ontario via its launch of the mobile-friendly online casino and sportsbetting domain at NorthStarBets.ca.

The Toronto-headquartered company used an official Tuesday press release to declare that its new site utilizes a custom-built iGaming platform so as to offer aficionados over the age of 19 in Canada’s most populous province the chance to enjoy a wide range of online casino games including video slots and live-dealer baccarat, roulette and blackjack titles. The operator stated that these are all complemented by ‘a comprehensive sportsbook’ featuring markets on action from a wide range of sports including the National Football League (NFL), Major League Baseball, the National Basketball Association (NBA) and the National Hockey League (NHL).

Absolute acumen:

NorthStar Gaming Incorporated pronounced that NorthStarBets.ca moreover endeavors to put its punters ‘at the center of the action’ by supplying them with a plethora of insights, analysis and data to create ‘an immersive and content-driven experience’. The firm asserted that this latter ‘uniquely local, content and insights’ addition is certain to assist customers in making more informed wagering choices ‘all within one platform’.

Crucial cooperation:

Michael Moskowitz serves as the Chief Executive Officer for NorthStar Gaming Incorporated and he used the press release to explain that his company has also inked an associated omni-channel advertising and marketing services arrangement with local news and media conglomerate Torstar Corporation. The boss proclaimed that this alliance with the publisher behind the Toronto Star newspaper is destined to allow NorthStarBets.ca users to enjoy ‘access to real-time sportsbetting and wagering content’ as well as ‘exclusive insights and commentary’ from a large team featuring features respected Canadian NHL analyst Chris Johnston.

Legislative landscape:

Canada ratified federal legislation last summer that allowed its individual provinces and territories to begin licensing a range of local iGaming services. Ontario began allowing residents and visitors to wager online from April 4 while NorthStar Gaming Incorporated revealed that its deal with Torstar Corporation came after it recognized ‘the importance of relevant and timely content creation’ in establishing a service that is ‘truly unique’ and replete with content that caters to punters’ ‘individual preferences and interests.’